Increasing Local Business Enagagement and Building Brand Trust
The Challenge
A community bank has been a trusted financial partner for individuals and businesses in the community for over 90 years. While their reputation for personal service was strong, they wanted to deepen relationships with small business owners and reinforce their role as the bank that truly understands and supports local businesses.
Many small business owners were unaware of the full range of financial solutions they offered beyond traditional checking and loans. This local bank needed a way to better communicate its commitment to local businesses, showcase its personalized approach, and drive engagement.
The Solution
Real Business Success Stories
We developed a variety of content showcasing local businesses that grew with the banks support.
Community Engagement
We secured sponsorships, networking events, and collaborations with local chambers of commerce.
Educational Content
Blogs, social media posts, and workshops on financial planning, business lending, and cash flow management.
Personalized Messaging
We developed targeted email campaigns and direct mail pieces introducing business owners to dedicated relationship bankers who could provide customized guidance.
The Results
26%
Increase in Small Business Account Openings
41%
Growth in Loan Inquiries from Local Businesses
22%
Higher Brand Recognition Through Social Media
Let's Build a Financial Marketing Strategy That Works
Financial services marketing isn’t just about numbers—it’s about trust, relationships, and delivering value. At Top Storie Marketing, we craft data-driven campaigns that resonate with your audience, simplify complex information, and position your firm as a trusted industry leader.
Ready to strengthen your brand and generate measurable results?