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Increasing Leads for a Business Law Firm

The Challenge

 

A boutique corporate law firm had a strong reputation but struggled with online visibility and lead generation. Its website ranked poorly in search results, and its content lacked engagement, leading to low inquiries from potential clients.

 

With increasing competition in the legal space, they needed a strategy to enhance their digital presence, attract more leads, and establish stronger authority.

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The Solution

SEO & Content Marketing

We created high-quality legal guides, FAQs, and case studies optimized for search engines to improve rankings and attract organic traffic

Google Ads & Local SEO Strategy 

We launched highly targeted PPC campaigns and local SEO tactics, driving more qualified traffic to the firm’s website.

Online Review & Reputation

We implemented a client review strategy, strengthening credibility and increasing referrals.

Website Redesign & UX Optimization

We updated their website’s navigation, added clear calls-to-action (CTAs), and optimized service pages for better conversions.

Email & Retargeting Campaigns 

We developed automated email sequences and retargeting ads to nurture leads and re-engage visitors who didn’t immediately convert.

The Results

Image by Isaac Smith

60%
Increase in Website Traffic from SEO & PPC Campaigns

Lead presentations during meetings

40% Growth in Client Inquires within 6 Months 

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2.8x ROI
from Google Ads Lead Gen. Strategy 

Let's Elevate Your Firm's
Visibility and Growth 

In the legal and professional services industry, trust is your most valuable asset—and marketing should reflect that.

 

At Top Storie Marketing, we craft strategies that build credibility, attract ideal clients, and drive measurable growth.

 

Ready to strengthen your firm’s marketing strategy?

 

Let’s build a plan that delivers real results.

Address

8520 Allison Pointe Blvd. Ste 223

Indianapolis, IN 46250

Phone

Email

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