Boosting Lead Gen for a Manufacturing Tech. Company
The Challenge
A manufacturing solutions provider specialized in smart factory technology and industrial automation offers solutions that improve efficiency and reduce costs for manufacturers.
Despite having a highly innovative product line, they struggled with low online visibility, weak lead flow, and unclear messaging that failed to resonate with decision-makers.
With a long sales cycle and multiple stakeholders involved in B2B purchasing decisions, they needed a marketing strategy that increased visibility, simplified their message, and generated high-value leads.
The Solution
SEO & Content Marketing
We created search-optimized industry reports, case studies, and educational blog content to attract and engage manufacturing leaders.
Website and UX Optimization
We improved their site navigation, added stronger CTAs, and optimized lead capture forms to increase conversion rates.
Thought Leadership & PR
We positioned the leadership team as experts in smart manufacturing, securing guest articles in industry publications and LinkedIn features.
Paid Digital Campaigns
We launched highly targeted LinkedIn and Google Ads to reach plant managers, operations executives, and industrial decision-makers.
Email Nurturing Sequence
We developed educational and product-focused email workflows to keep prospects engaged over the long sales cycle.
The Results
50%
Increase in Website Traffic from SEO Driven Content
37%
Increase High Quality Inbound Leads
2.5x ROI
from Google and LinkedIn Ads Campaigns
Let's Drive Growth for Your Manufacturing or Logistics Business
In an industry where efficiency and reliability matter most, your marketing should reflect the same precision and effectiveness.
At Top Storie Marketing, we develop tailored strategies that simplify messaging, attract key decision-makers, and drive measurable results.
Ready to scale your manufacturing or logistics business?