Scaling Sales and Customer Loyalty
The Challenge
A premium DTC fashion brand had a high customer acquisition cost (CAC) and struggled with repeat purchases. While its products attracted a loyal fan base, it wasn’t maximizing customer lifetime value (LTV) through retention marketing. Its digital advertising was also underperforming, with low return on ad spend (ROAS).
They needed a strategy to increase conversions, reduce CAC, and drive repeat purchases.
The Solution
Optimizing Paid Advertising
We revamped the Facebook and Google ad strategy, introducing new audience segmentation, better creative storytelling, and retargeting campaigns.​
SMS Automation & Email
We built personalized email sequences for abandoned carts, first-time buyers, and VIP customers to boost retention and drive more repeat sales.
Influencer & Social Commerce Strategy
Partnered with micro-influencers and ran shoppable Instagram and TikTok campaigns, leading to higher engagement and brand visibility.
Conversion Rate Optimization
We improved their product pages, enhanced mobile experience, and optimized checkout flow to reduce friction and increase conversions.
Loyalty and Referral Program
We launched an incentive-based loyalty program, rewarding customers for repeat purchases and referrals.
The Results
40%
Increase in Repeat Purchases within 6 Months
3.2x Return on Ad Spend on Paid Campaigns
26%
Drop in Cart Abandonment
Let's Elevate Your Brand
In today’s competitive market, success isn’t just about driving traffic—it’s about converting visitors into customers and customers into loyal fans.
At Top Storie Marketing, we create high-impact strategies that fuel growth, optimize conversions, and build long-term brand loyalty.
Ready to scale your retail or e-commerce business?